Our Story

Born from a need to protect and a desire to connect.

Imagine you're like my wife Aimee. A partially deaf interior designer, who needs to wear a mask during site visits.

Or imagine you're one of the 100 million people in the UK & Europe who identify as deaf or hard of hearing. You can lose up to 98% communication wearing standard respiratory protection.

This happens to anyone in a noisy environment. At this point we're all like Aimee. If you cannot hear and you cannot read lips, then you cannot communicate.

Now imagine we had a solution to help all these people….

Comparison showing how standard masks hide facial expressions like sadness, happiness, surprise, and disgust

The world changed, and so did we.

In 2020, we were asked to cover our faces to protect each other—a necessary measure that came at a hidden cost: our ability to communicate. Smiles vanished. Expressions were lost.

For millions who are deaf or hard of hearing, communication became nearly impossible. For children, the elderly, and those in care, the loss of a reassuring facial expression created a new kind of isolation. We saw this problem everywhere and knew there had to be a better way.

Dean Ezekiel speaking about innovation and entrepreneurship at the University of Hertfordshire

A Mission Driven by People

This was never just about a product; it was about people. We brought together a team of engineers, designers, and healthcare professionals with a single mission: to create a respirator that offered the highest level of protection without sacrificing human connection.

The Idea

To solve the problem of facial obstruction with a fully transparent, certified respirator.

The Research

Three years of relentless R&D, obsessing over materials and perfecting anti-fog technology.

The Result

A tool for better communication, deeper empathy, and more inclusive care.

The result is HelloFace®.

A range of sustainable, transparent respiratory protection that is reusable, recyclable, and, most importantly, human. It's more than a mask; it's a commitment to seeing each other clearly again.

A dental nurse smiling while wearing a HelloFace® transparent half mask respirator
Welsh Dragon Flag

Born in 2020, having spent years on R&D and working with factories here and abroad, we've made the positive decision move our base and work with a family run factory in Wales, that's certified to make PPE and medical devices with ISO13485.

As we own our IP and have products the world has never seen before, this decision has been crucial to the economic longevity of our business.

This is our hub with loads of growth opportunities in the area - the perfect place for a sleeping dragon.

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